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Summary
In social media in recent years, probably more than anything else has a significant impact on most of our daily lives. It is sometimes difficult to know how our life has changed until we stop a moment and see how it is ten or even five years ago. Consider the global conversation that has developed in recent years because of tools like Twitter and Facebook would have been unimaginable to most people at the beginning of this decade. But social media tools of communication have profoundly changed our lives and how we interact with others and the world around us. Although this has an impact on how we started to spend our free time, there is a big influence of technique on our daily lives. Social Media Today's topic is not for everyday life and it is more forward-looking media and surely "the middle" of the future e. With the fact that we are witnessing a trend where people are increasingly moving away from traditional media, and its vital challenge for businesses to create and make them think twice before dumping the usual amount of money on marketing and advertising in traditional media.

The aim of advertising and marketing is to get your message and / or brand to as many people as you can, and engage your audience accordingly. Common sense would tell you to take your message where the majority of people are gathering and attention, which happens to be the Web 2.0 (change in consumer habits: expert-driven content to the user content driven) social media. Is it wise to spend any money advertising in a declining market media? Of course not. This is why social media marketing makes more sense to day.

Introduction
The data are more and more each day. The number of connection points to data is increasingly available. Realizing that the available information on business relationships is becoming more critical that increases the value of the dollar. Every dollar and every minute spend on marketing tactics is one goal: the growth of businesses! Let me share this interesting quote from Tony Hsieh, CEO of Zappos - "People relate to people, not companies, social media gives us the opportunity to humanize the brand and engage businesses with consumers on a personal level, which can provide substantial long-term outcomes such as reduced costs of customer support, management of customer feedback, good PR and marketing to engage your target market. social media for each company that wants to truly engage with their customers, it does not matter if you're brand asset or a restaurant. As Sandy Carter, Vice President Marketing at IBM mentioned, I think the main difference is not here with small or large. But the difference is in how close you are to your customers. Personally, I find it very interesting and exciting "space net" to be in pleasure and also if used the right way.

Social Media trends
According to Michael A. Stelzner "-" Social Media Marketing is an engagement with online communities to generate exposure and sales opportunity. It seems that many traders see the frontier of social media as the gold rush following marketing. Given the low cost of entry, many marketing pros are doing more than just dipping their fingers in the creative golden water management. "
According to me - Conversation between several people in the net space using Internet tools and different platforms. "

Social media includes:
Does this means necessary? "Yes! Why because that is where you can meet real people in real time across the world. And people are not only demographic communicate with them you need to understand the relationships are more powerful than marketing. Nowadays, if people want to read the new o.