Samsung Fax

In 2003, Industry News Fax China


1 January 1, 2003, China zero tariff on imports of facsimile

Join the WTO, China has gradually implemented the import of fax machines "zero tariff", which faxes development within the industry what kind of impact? In this regard, the opinions of people in the industry based on the following: (a) import a substantial drop in the price of fax machines. (B) the amount of imports of fax machines will be considerably increased. (C) State-owned fax brand will face an even worse situation.
Unintentionally, the "zero tariff" has been implemented for one year. This year, the Chinese industry to fax have undergone many changes, fax a substantial increase in production and sales volumes, prices fell again and again, many people involved in the emerging industry of State ... ... However, there are changes beyond the expectations of many, we may, with the view of some statistical information: "January 1, 2003, China zero tariff on the import of fax machines, but these last year, Samsung, Sanyo, Panasonic, Canon and other well known international brands have set up production in China, factories, domestic fax industry began to take shape, the volume of Chinese imports of fax machines falling instead of rising, exports have increased dramatically. According to customs statistics, in January 2003, Guangdong imported Fax 7390 units, worth 1.054 million dollars over the same period last year (the same) fell 5.9% and 29.7%. fax on the same period, 308,000 units exported Guangdong, worth 35.248 million dollars, a substantial increase of 53.6% and 56.2%, Jiashengliangzeng showing a good momentum of development.
In recent years, imports Fax Guangdong in decline, imports from 2000 to 95,000 in the audience fell to 6.2 million units in 2002, while exports has been a substantial increase in exports in 1999 s was as high as 1.097 million units in 2002 to 3,243,000 units in January this year, exports of 308,000 units, a substantial increase of 53.6%, and the Export Processing 304,000 units , 213 000 units sold in Japan. "

2 Sales Panasonic Fax nearly one million, to achieve a historic breakthrough.

According to network fax the information to understand China in 2003, actual sales of Panasonic fax machine about 88 million units, compared to 2002, exactly doubled. 2003 Panasonic has been able to achieve these amazing results, in part because Panasonic has long been a very focused brand to establish the network after-sales and deployment in accordance with market demand, manufacturing products High quality fax machine Panasonic has accumulated a large energy potential, and secondly, in 2003, followed in 2002 by Panasonic, low-cost strategy and has launched an extensive advertising campaign, these measures as a catalyst which makes long-term accumulation of Panasonic fax to the breakup of the potential of the brand, creating a powerful impact on the market.

3 Fax SVA SVA is a success

In early spring in March 2003, "the Shanghai Fax SVA fax machine's Little Ryoma" for, and took a strong first step "in the beginning, with the world", who burst in the heat of the sun with a Thai who is in a price war machines on the fax market in China, stylish design and excellent quality performance in the market blew up a "small Longmer" Spring Breeze, at the end of 2003, listed nine months (April, on thermal paper machines) over nearly reached 70,000 units, sales, turnover of 55 million yuan. "(Quote from" the beginning, with the world - remember 2003 Fax SVA SVA marketing plan case real, "Author: tree) for faxes SVA, a tree is no doubt, the greatest right to speak of According to a summary of the trees Mr. Longmer little success can be attributed mainly to the following factors:
PO a‘  market.